Adoption Matters site refresh needed to be friendly, approachable and accessible.
Designed using organic shapes, brush strokes and hand drawn icons with a muted palette developed from the existing on the brand colours. The photography used reflects the diversity of both the children within their care and the potential adopters that may have felt overlooked by other services. This new look and feel, has since been rolled out to other collateral including digital and print assets.
Mobile View Website
Logo Full Colour and Reverse
Achievement Report 2022
Project completed for Future Design Consultants: www.designbyfuture.co.ukÂ